✦ Hilton · Sports · Social & Email

SPORTS
PARTNERSHIPS

From the F1 pit lane to the tennis court to game day — copy that puts Hilton at the center of every sporting moment.

Brand
Hilton
Partners
McLaren · Gaël Monfils · Fox Sports
Formats
Email · Social · Paid
Role
Senior Copywriter
The Brief

THE
Playbook

Campaigns
3 Sports Partnerships
Sports
F1 · Tennis · College Football
Formats
Email · Reels · Stories · Paid Social
Goal
Awareness · Bookings · Loyalty

Sports fans are some of the most passionate, travel-motivated audiences in the world. These campaigns put Hilton at the center of the moments they live for — race weekends, Grand Slam tournaments, and college football game days.

Across three partnerships, I wrote content that didn't just announce a sponsorship — it made Hilton feel like a natural part of the experience. Because the best sports copy doesn't sell a hotel. It sells the feeling of being there.

✦ Campaign Thesis

"The best sports copy doesn't sell a hotel. It sells the feeling of being there."

✦ Project 01 · Tennis · Social
Gaël Monfils
01

Gaël Monfils partnered with Hilton as part of his portfolio of high-profile brand endorsements — leveraging his status as a charismatic, long-standing tennis star with serious marketing pull. These campaigns positioned Hilton not just as a place to stay, but as a place to recover and recharge — tapping into the many benefits Hilton has to offer both on and off the court. Content built to feel as dynamic and entertaining as Monfils himself.

01
Launch Asset · Social Reel
The Recovery
Concept Note
The campaign opener — Monfils in his element, making the case for Hilton through the lens of a world-class athlete who knows that recovery is just as important as the match. Because where you rest is where you win.
02
Sustain Asset · Social Reel
The Lineup
Concept Note
The sustain piece that kept the partnership alive and in the feed. Built around Monfils' natural charisma and fan-favourite appeal — copy crafted to spark engagement and remind audiences that Hilton is where champions stay.
✦ Project 02 · College Football · Paid Social
Fox Big 10
02

Paid social copy for Meta — accompanying TVC cutdowns for sports-traveling fans heading to college football games. With support from recognizable Fox Sports talent, the goal was to celebrate the quirky charm of Graduate and Hampton properties while reinforcing Hilton's "New Ways to Stay" platform. Getting sports travelers who are planning to road trip for their favorite team to consider Hilton — through authentic, culturally relevant social ideas with a primary goal of driving awareness and bookings.

01
Paid Social · Meta · Hampton by Hilton
Experts of The Stay
Paid Social Copy
02
Paid Social · Meta · Graduate by Hilton
Graduate Doors
Paid Social Copy
✦ Project 03 · F1 · Email & Social
McLaren Racing
03

The Strip becomes a racetrack once again as Formula 1 returns to Vegas, and Hilton steps in as a proud partner of McLaren. With 2023 marking the first F1 race in Las Vegas since the 1982 Caesars Palace Grand Prix, we made sure fans didn't just watch history — they stayed inside it. I wrote emails and social content that teased the weekend, spotlighted Hilton's partnership with McLaren, and positioned our stays as the closest seat to the race.

McLaren x Hilton Email
↕ SCROLL TO READ
01
Launch Asset · Email
The Partnership Announcement
Concept Note
The email that kicked off the weekend. Built to feel less like a promotion and more like an exclusive invite — because for Hilton Honors members, that's exactly what it was. Copy written to build anticipation, spotlight the McLaren partnership, and drive early bookings before race day.
02 · Sustain Asset · Instagram Reel
Stay Like McLaren Racing
Instagram Caption
Before we settle in Oz for good 💫, it's off to the fast lane with Stay Like @mclarenracing! Want in? Hit the link in bio to book now. 🏁
McLaren Lando P2 Story
03 · Partner Appreciation · Instagram Story
Rooting for Our Guys
Concept Note
Showing up for McLaren and their drivers in real time, race by race. Because a great partnership isn't just about the launch — it's about showing love every time they podium.
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